San Miguel has joined JD.com's “Global Fruit Strategic Alliance”, through which the world's leading fruit companies are getting into e-commerce.
Jingdong Shengxian (JD.com) is an e-commerce company and owner of one of the major retail platforms in China. In August, the company announced in Hong Kong its new initiative: the "Global Fruit Strategic Alliance", intended to boost the fruit and vegetable market activity in that country.
It is a cooperation agreement to which, in addition to San Miguel, other 18 world-renowned fruit producers, such as Zespri and Wonderful Citrus, have also signed up.
This alliance not only strengthens the company's position as one of the world's leading companies in the industry, but also allows boosting the business development through e-commerce. At the same time, the agreement allows expanding San Miguel's presence in one of the markets with the greatest global growth: China.
Speaking at the presentation event, Wu Zhengzhi (General Marketing Manager of Jingdong Mall Fresh Food Division), explained about this initiative: "With the mission to reach the world and encourage consumers to eat better, Jingdong Fresh has been improving to fully roll out on a global scale, opening up from the origin to consumers. We will help our partners to explore the Chinese market, focused on a win-win concept."
"This alliance will bring us even closer to our customers. Through e-commerce we expect to deliver a better range of products to end consumers in China. Being able to rely on JD.com’s experience in this segment is a differential value when it comes to meeting the needs of a market that is of great importance to us. This initiative makes us proud, because it confirms the trust placed by our customers in the quality of our products and affirms our leadership in the sector,” said Andrés Haloua, Commercial Manager at San Miguel.
We at San Miguel continue betting on development and innovation, working every day to offer our customers quality products through more and better channels that respond to the needs of the market.
Andrés Haloua, Claudio Albarracín, Juan Martín Hilbert and Andries Du Preez were present at the launch of the “Global Fruit Strategic Alliance” on behalf of San Miguel.