Towards the great markets of Latin America
After the reopening of the Brazilian and Mexican markets to Argentine citrus, San Miguel consolidates its fresh fruit strategy in Latin America.
New markets within the region provide new opportunities to the citrus industry in general and to San Miguel in particular.
Although the company was already selling fruit —mainly oranges— to Brazil from its operation in Uruguay, the reopening to products from Argentina will enable to increase the volume offered to existing and potential customers. San Miguel has already started to sell oranges from Argentina and it expects to sell a total of approximately 200 pallets of oranges, which accounts for 180 tons of fruit.
Meanwhile, Mexico has recently authorized the entry of lemons from the province of Tucumán. In this case, taking into account that the opening took place almost at the end of this crop season, the full citrus export is scheduled for 2018.
This boosts our strategy in Latin America, which is aimed not only at increasing the supply of product available, but also at developing new sales channels through an ambitious program with supermarket chains.
In this respect, Francisco Chevallier, Regional Fresh Fruit Manager for Latin American and Africa says that “we are working to deepen our relationship with customers and add more value in the region.”
